In-App Bidding
1. Introduction to In-App Bidding
In-App Bidding is an advanced programmatic advertising bidding technology that allows various advertising networks to simultaneously and openly bid for each advertising impression, ensuring that the advertising network with the highest eCPM bid wins the opportunity for ad exposure. Developers can obtain real-time pricing for each ad impression, making revenue data more transparent.
2. Using In-App Bidding on the ToBid
2.1 ToBid SDK Configuration
To enable in-app bidding functionality, you only need to complete the integration of the ToBid SDK and the corresponding advertising network SDKs, without requiring any code modifications.Click to download SDKs
2.2 Adding In-App Bidding Ad Sources
On the waterfall management page, click "Add Ad Source," select an advertising network that supports in-app bidding, and in the pop-up third-party ad slot fill-in page, check the box labeled "In-App Bidding" to enable the in-app bidding ad source.
Note: After enabling in-app bidding, ToBid will make real-time inquiries to advertising platforms for each request and prioritize based on the inquiry results. Please confirm with the account manager of the corresponding third-party advertising network to enable bidding functionality before use.
2.3 Viewing In-App Bidding Ad Sources
3. The Principles of In-App Bidding and Waterfall
After the developer makes an ad request, the system will prioritize sending inquiry requests to all in-app bidding ad sources. After receiving bids from all bidding parties, the system will perform a mixed sorting of the bidding ad source with the highest bid and regular ad sources, generate a new waterfall, and then send it to the client. The client will initiate an ad request based on the sorted eCPM and the set request mode.
4. In-App Bidding Data Analysis and Metrics of Observation
4.1 Important Metrics of Observation
| Metrics | Description |
|---|---|
| Bid Request | The number of bid requests sent from in-app bidding ad sources to third-party ad networks |
| Bid Response | The number of successful bid responses from third-party ad networks for in-app bidding ad sources |
| Bid Win | The number of winning bids in the overall waterfall ranking from the bid responses of in-app bidding ad sources |
| Bid Response Rate | Calculation formula: Bid Response / Bid Request |
| Bid Win Rate | Calculation formula: Bid Win / Bid response |
| Ad Material Request | The ad request sent to the third-party ad network to load ad materials after winning the bid in in-app bidding |
| Ad Material Response | The number of successful responses to the material request sent to the third-party ad network after winning the bid in in-app bidding |
| Ad Material Fill Rate | Calculation formula: Ad Material Response / Ad Material Request |
| Bid Latency(sec.) | The average response time from initiating a bid request to receiving a bid response in in-app bidding |
| Average Bid Response Price | The average bid price in the bid responses of in-app bidding |
4.2 Data Analysis
ToBid has pioneered in the industry by introducing analytical reports based on the in-app bidding funnel model. Through convenient and detailed visual reports, it provides developers with data disclosure on each process and various metrics of in-app bidding, as well as operational analysis reports that facilitate developers' daily data observation and statistics. For more details, please refer to Report, or contact the business operations team for communication and understanding.
