创智汇聚流量业务合作规范
为帮助使用创智汇聚平台服务的开发者和媒体渠道运营者(以下简称“您”)在符合相关法律法规、政策及标准的规定下开展流量变现业务,特制定《创智汇聚流量业务合作规范》(以下称“本规范”),便于您使用创智汇聚平台服务过程中符合相应的合规要求。
Chuangzhi convergence traffic business cooperation specifications
In order to help developers and media channel operators (hereinafter referred to as "you") who use the services of the Skysmart Convergence Platform to carry out traffic realization business in compliance with relevant laws, regulations, policies and standards, the Skysmart Convergence Traffic Business Cooperation Code (hereinafter referred to as the "Code") is formulated to facilitate you to meet the corresponding compliance requirements when using the services of the Skysmart Convergence Platform.
一、您的经营活动应遵守法律法规
您需在遵守国家法律法规的基础上进行开发者经营活动,及使用创智汇聚平台服务。若您在经营活动中发生以下任一行为,将被视为严重违规:
- 违反宪法所确定的基本原则;
- 危害国家安全,泄露国家机密,颠覆国家政权,破坏国家统一;
- 损害国家荣誉和利益,损害公共利益;
- 煽动民族仇恨、民族歧视,破坏民族团结;
- 破坏国家宗教政策,宣扬邪教和封建迷信;
- 散布谣言,扰乱社会秩序,破坏社会稳定;
- 散布淫秽、色情、赌博、暴力、凶杀、恐怖或者教唆犯罪;
- 含有虚假夸大、胁迫、骚扰、侵害、中伤、粗俗、猥亵、或其它道德上令人反感内容;
- 组织最终用户通过发展多级人员,以其直接或者间接的层级数量或者销售业绩为依据计算和给付报酬,或者要求被发展人员以交纳一定费用为条件取得加入资格等方式牟取非法利益的传销行为;
- 侮辱或者诽谤他人,侵害他人隐私合法权益;
- 违规收集和使用任何最终用户的个人信息;
- 侵犯他人知识产权,包括但不限于专利权、商标权、著作权;
- 侵犯他人商业秘密,包括但不限于技术,财务,商业或任何其他方面的信息;
- 危害计算机信息网络安全的行为,包括但不限于:
1)提供相关工具或非法侵入他人网络、干扰他人网络正常功能、窃取网络数据等危害网络安全的活动;
2)明知他人从事危害网络安全的活动,为其提供技术支持、广告推广、支付结算等帮助;
3)使用未经许可的数据或进入未经许可的服务器/账号;
4)未经允许进入公众计算机网络或者他人计算机系统并删除、修改、增加存储信息;
5)故意制作、传播计算机木马、病毒等破坏性恶意程序,或盗取窃取他人密码、账号和财产;
6)伪造TCP/IP数据包名称或部分名称。 - 法律、行政法规禁止的其他内容的行为。
1. Your business activities shall comply with laws and regulations
You must abide by national laws and regulations on the basis of developer business activities, and the use of smart convergence platform services. If you do any of the following in your business activities, it will be considered a serious violation:
(1) Violation of the fundamental principles established by the Constitution;
(2) Endangering national security, leaking state secrets, subverting state power and undermining national unity;
(3) Harm the national honor and interests, harm the public interest;
(4) inciting ethnic hatred, ethnic discrimination and undermining national unity;
(5) Destroy national religious policies and promote cults and feudal superstitions;
(6) Spreading rumors, disturbing social order and undermining social stability;
(7) spreading obscenity, pornography, gambling, violence, murder, terror or instigation of crime;
(8) Contains false exaggeration, coercion, harassment, aggression, defamation, vulgarity, indecency, or other morally objectionable content;
(9) Organize pyramid schemes where end users seek illegal benefits by developing multi-level personnel, calculating and paying remuneration based on the number of their direct or indirect levels or sales performance, or requiring the developed personnel to pay a certain fee as a condition to obtain membership;
(10) Insult or slander others, infringe upon the legitimate rights and interests of others;
(11) Unauthorized collection and use of any end user's personal information;
(12) Infringement of intellectual property rights of others, including but not limited to patent rights, trademarks, Copyrights;
(13) Infringe others' trade secrets, including but not limited to technical, financial, commercial or any other information;
(14) Acts that endanger the security of computer information networks, including but not limited to:
- Provide relevant tools or illegally invade others' networks, interfere with the normal function of others' networks, steal network data and other activities that endanger network security;
- Knowingly providing technical support, advertising promotion, payment and settlement for others engaged in activities that endanger network security;
- Use unauthorized data or access unauthorized servers/accounts;
- Enter the public computer network or other computer systems without permission and delete, modify or add stored information;
- Deliberately making, spreading computer trojans, viruses and other destructive malicious programs, or stealing others' passwords, accounts and property;
- Forge the TCP/IP packet name or part of the name.
(15) Other contents prohibited by laws and administrative regulations
二、您应当提供合格的应用类型
创智汇聚平台不允许接入以下不合格的应用类型,包括但不限于法律法规禁止投放广告的应用:
- 应用存在恶意行为,包括但不限于潜在病毒、恶意代码等;
- 应用没有原生内容或自有功能;
- 应用涉及区块链或类似模式的,包括但不限于挖矿、矿机、算力、糖果等内容;
- 应用涉及虚拟货币、资金盘或类似模式的,包括但不限于现金兑换虚拟货币、虚拟货币可在应用内或第三方平台升值/交易/转赠等;
- 应用涉及传销或类似模式的,包括但不限于缴纳费用成为合伙人/代理商、分级计酬等;
- 应用涉及非法集资或类似模式的,包括但不限于承诺投资收益等;
- 应用涉及赌博或类似模式,包括但不限于梭哈、赌大小、扎金花、老虎机、百家乐、骰宝等;
- 应用涉及彩票销售、彩票资讯、推荐和购买计划等内容;
- 体育(足球、篮球、网球等)资讯类应用中,内容涉及预测,购买计划方案等;
- 应用中有其他违法违规内容或素材的;
- 其他法律法规或行业规定禁止投放广告的应用或者存在禁止投放广告的情形。
您提供的应用存在上述第3到11项中任一情况的,将被视为严重违规。
2. You should provide qualified application types
The following types of unqualified applications are not allowed to access the platform, including but not limited to applications where advertising is prohibited by laws and regulations:
(1) The application has malicious behavior, including but not limited to potential viruses, malicious code, etc.
(2) The app has no native content or features;
(3) Applications involving blockchain or similar models, including but not limited to mining, mining machines, computing power, candy and other content;
(4) The application involves virtual currency, funds or similar modes, including but not limited to cash exchange for virtual currency, virtual currency can be appreciated/traded/donated in the application or third-party platforms;
(5) Applications involving pyramid schemes or similar models, including but not limited to paying fees to become partners/agents, tiered remuneration, etc.;
(6) Applications involving illegal fund-raising or similar models, including but not limited to promising investment returns;
(7) Applications involving gambling or similar modes, including but not limited to Suo Ha, gambling size, Jinhua, slot machines, baccarat, Sic Bo, etc.;
(8) The application involves lottery sales, lottery information, recommendations and purchase plans;
(9) In sports (football, basketball, tennis, etc.) information applications, the content involves forecasting, purchase planning, etc.;
(10) There are other illegal content or materials in the application;
(11) Other laws and regulations or industry regulations prohibit the application of advertising or there is a prohibition of advertising.
Any application provided by you in any of items 3 through 11 above will be considered a serious violation.
三、您应当提供真实、合法、有效的流量
您需要为广告曝光/点击等转化的真实性负责,即保证广告展示/点击/消费等的行为主体来自于与创智汇聚平台合作应用的真实用户,不得存在以下流量作弊情形:
- 在息屏、锁屏状态下,或应用处于关闭、后台运营状态时,向创智汇聚平台请求广告弹出展示等行为;或用户未解锁设备情况下触发广告交互行为;
- 无效展示:
1)遮挡、隐藏推广内容显示区域的任何部分,或对推广位进行伪装、遮挡正常应用界面;
2)同一界面同时展示多条不清晰/不完全展示的广告内容;
3)广告未清晰展示广告标题、描述、创意素材,创智汇聚平台logo、广告标识等内容;
4)通过遮挡、扭曲、模糊广告图片和内容导致广告展示内容不全。 - 篡改推广内容:改变推广内容属性,比如:编辑、修改、筛选或截取广告中所含的信息,改变推广位置、推广内容大小、或者更改广告元素的顺序或任何属性;
- 使用程序或插件等任何方式劫持第三方的点击或归因,包括已在创智汇聚平台注册的其他媒体流量;
- 将广告投放在第三方媒体,即广告实际投放的媒体与在创智汇聚平台注册的媒体不一致;
- 对请求到的广告内容任一部分、副本或衍生信息以任何方式加以存储或长时间缓存;
- 脚本控制点击:通过程序或脚本模拟访问用户的点击,制造无效广告展示、点击量,包括但不限于自动化点击和检索产生工具、第三方产生点击或检索(例如付费点击、自动浏览、点击机,代理服务器IP点击,假IP点击,相互点击,自动刷新);
- 伪造用户点击的行为:通过人工操作的方式(如:重复手动检索、自行点击、煽动他人检索等行为)伪造用户点击数据;在特殊加载区域进行业务代码投放;在距离特殊内容20像素范围内进行业务投放:特殊内容包括但不限于翻页按钮、导航链接、视频播放窗口、在线小游戏加载区域;将推广内容伪装成为论坛帖子、新闻、下载链接等正文内容;
- 通过病毒程序、强行设置首页、强制劫持地址栏、虚增展示次数等非常规手段进行推广;将约定的业务代码放置在约定位置以外的其他地方;
- 恶意点击:通过重复手动检索、自行点击、通过他人检索产生的点击;或以资源交换为条件强制用户点击;或无休止弹出搜索结果窗口;或同行互点;或通过误导性提示用户点击广告;或将广告与原生内容重叠或遮挡等,造成用户误点;
- 使用激励性质的流量平台去买量,或者使用激励手段去刷榜,向包括最终用户在内的任何第三方发布点击或下载广告的任务,承诺为这类行为提供奖励,包括但不限于奖励用户在广告上点击及点击后的转化行为上,奖励包括但不限于现金、积分、礼品、虚拟货币;
- 恶意爬虫:采用“抓取”、“spider”、索引或任何其他方式爬取推广内容;
- 强制和虚假曝光:通过病毒程序、强设首页、强制劫持地址栏、强制重复刷新页面等手段虚增展示次数。通过Log日志发现某几个IP产生大量的点击或者曝光数;
- 在应用内存在通过应用内内容,功能等诱导下载/付费下载/误导下载等非正常用户下载行为,使用静默下载、安装激活应用/软件;
- 在数据传输过程中错传,篡改或伪造字段取值,伪造无效数据;
- 设置或发布任何违反相关法规、公序良俗、社会公德等的玩法、内容等;
- 其他自主设置违法违规广告位样式的行为;
- 其他未知违规行为导致数据严重异常;
- 通过其他违规手段进行广告请求及展示或伪造点击量获取收益的行为;
- 其他法律法规禁止的行为或严重违规行为。
您在流量提供服务中存在上述任一行为的,将被视为严重违规。
3. You should provide real, legitimate, and valid traffic
You need to be responsible for the authenticity of the transformation of advertising exposure/click, that is, to ensure that the behavior subject of advertising display/click/consumption is from the real users of the cooperative application with the platform, and the following traffic cheating situations shall not exist:
(1) In the state of message screen, lock screen, or when the application is closed or in the background operation state, request advertising pop-up display and other behaviors from the Shark Intelligence convergence platform; Or trigger AD interaction when the user has not unlocked the device;
(2) Invalid display:
- Block or hide any part of the display area of the promotion content, or camouflage or block the normal application interface of the promotion bit;
- the same interface displays multiple unclear/incomplete advertising content at the same time;
- The advertisement does not clearly display the advertisement title, description, creative materials, the logo of the Shark intelligence convergence platform, the advertisement logo and other contents;
- Incomplete advertisement display is caused by occlusion, distortion and blurring of advertisement pictures and contents.
(3) Tampering with the promotional content: changing the attributes of the promotional content, such as editing, modifying, filtering or intercepting the information contained in the advertisement, changing the promotional location, the size of the promotional content, or changing the order or any attributes of the advertising elements;
(4) Use programs or plug-ins and other means to hijack the clicks or attribution of third parties, including other media traffic registered on the platform;
(5) Advertising in third-party media, that is, the actual advertising media is inconsistent with the media registered on the Chuangzhi convergence platform;
(6) Store or cache any part, copy or derivative information of the requested advertisement content in any way or for a long time;
(7) Script control click: create invalid advertisement display and click volume by simulating user's click through program or script, including but not limited to automatic click and search generation tools, third party click or search (such as paid click, automatic browsing, click machine, proxy server IP click, fake IP click, mutual click, automatic refresh);
(8) Falsifying user click behavior: falsifying user click data through manual operation (such as repeated manual retrieval, clicking by yourself, inciting others to retrieve, etc.); Business code delivery in special loading area; Business delivery within 20 pixels of special content: Special content includes but is not limited to page-turning buttons, navigation links, video playback Windows, online mini game loading areas; Masquerading promotional content as forum posts, news, download links, and other content;
(9) Through virus programs, forced home page, forced hijacking of the address bar, virtual increase in the number of display and other unconventional means to promote; • Placing agreed business code in a location other than the agreed location;
(10) Malicious click: click generated by repeated manual retrieval, self-click, and search through others; Or force users to click on the condition of resource exchange; Or endless pop-up search results Windows; Or peer mutual point; Or misleadingly prompt the user to click on the AD; Or overlapping or blocking ads with native content, causing users to miss points;
(11) Use the incentivated traffic platform to buy quantity, or use incentive means to swipe the list, publish the task of clicking or downloading advertisements to any third party including end users, and promise to provide rewards for such behaviors, including but not limited to rewarding users for clicking on advertisements and their conversion behavior after clicking, including but not limited to cash, points, gifts and virtual currency;
(12) Malicious crawlers: using "scraping", "spider", indexing or any other means to crawl promotional content;
(13) Forced and false exposure: through virus programs, forced home page, forced hijacking address bar, forced repeated page refresh and other means to increase the number of virtual display. Through the Log log to find a few IP generated a large number of clicks or impressions;
(14) Silently download, install and activate applications/software by inducing downloads/paying downloads/misleading downloads and other abnormal user download behaviors through in-app content and functions;
(15) In the process of data transmission, mistransmission, tampering or forging field values, forging invalid data;
(16) Set or publish any game or content that violates relevant laws and regulations, public order and good customs, social morality, etc.;
(17) Other behaviors of setting illegal advertisement space styles independently;
(18) Other unknown violations cause serious data anomalies;
(19) The act of requesting and displaying advertisements through other illegal means or forging clicks to obtain revenue;
(20) Acts prohibited by other laws and regulations or serious violations.
四、违规处理
当创智汇聚发现您存在违规行为,会根据具体情况作出以下处理:
针对严重违规行为: 创智汇聚平台将会对相应的代码位/应用/账号/关联账号进行封禁,代码位/应用/账号/关联账号被封禁后,创智汇聚平台将不会对该代码位/应用/账号/关联账号返回广告。 同时,创智汇聚平台将停止/取消结算全部广告收益分成,并追加扣除或追诉合作期间内已结算的广告收益分成,并向有关广告监管部门进行举报。
针对其他违规行为: 创智汇聚平台将发出违规处罚通知,您需要在收到通知后7天内回复确认并完成整改。整改完成后您需要以邮件方式向创智汇聚平台提出复查申请,创智汇聚平台将在收到复查申请之日起15天内给予回复。 依据违规情节的严重程度,整改期间创智汇聚平台将会视影响程度暂停对相关流量的广告投放,并扣减违规期间产生的全部广告收益分成。 整改合格后创智汇聚平台将恢复对相关代码位/应用/账号/关联账号的正常广告投放。结算时,若您账号下相关代码位/应用/账号/关联账号正处于未回复确认违规处罚通知状态或未完成整改状态,创智汇聚平台将对相关代码位/应用/账号/关联账号进行延迟结算。整改合格后,延迟结算的广告收益分成将在下一个结算日一并结算。
4. Handling Violations
When Chuanzhong finds that you have violations, it will make the following treatment according to the specific circumstances:
(1) For serious violations:
The platform will ban the corresponding code bit/application/account/associated account. After the code bit/application/account/associated account is banned, the platform will not return advertisements to the code bit/application/account/associated account.
At the same time, the Chuangzhi convergence platform will stop/cancel the settlement of all advertising revenue sharing, and additional deduction or prosecution of the settlement of advertising revenue sharing during the cooperation period, and report to the relevant advertising regulatory authorities.
(2) For other violations:
Chuanzhi Convergence platform will issue a notice of violation penalty. You need to reply to confirm and complete the rectification within 7 days after receiving the notice. After the rectification is completed, you need to submit a review application to the platform by email, and the platform will reply within 15 days from the date of receiving the review application.
According to the severity of the violation, during the rectification period, the Chuanzhong convergence platform will suspend the advertising of relevant traffic according to the degree of influence, and depress all the advertising revenue sharing generated during the violation period. rectification
五、申诉
如您存在违规行为,创智汇聚平台将通过antifraud@sigmob.com向您发送违规处罚通知说明违规行为以及申诉方式。
如您对违规处罚通知有异议,应在收到该通知后的7天内通过向antifraud@sigmob.com发送邮件并抄送commercialgroup@sigmob.com的形式提出申诉并提交申诉资料,创智汇聚平台应在收到您的邮件后审核申诉资料。 为了帮助创智汇聚平台更好地处理您的申诉要求,请提供尽可能详细的信息,以下为必须提供的申诉内容:
1)异常账号相关信息
a)异常账号:请填写异常账号ID及名称;
b)异常应用:请填写异常应用ID及名称,应用商店的上架链接(需与创智汇聚开发者后台链接一致),应用的买量数据情况(所有的买量渠道名称、新增用户量、买量渠道消耗金额)和日均活跃变化情况(以小时为维度);
c)异常广告位:请填写异常广告位ID及名称,展示位置截图(封禁状态下无创智汇聚广告可提供广告展示位置的屏幕截图进行说明);
d)异常广告位抓包数据截图(例:请求/曝光/点击创智汇聚广告的数据截图);
e)交互形式:广告展示逻辑说明(什么情况下会展示广告);
f)第三方数据监控平台的媒体应用流量自查证明。
2)申诉原因说明
请仔细对照创智汇聚平台流量质量判定标准,并列出您可能存在的违反相关规定的行为,说明违反原因及整改措施,整改后确保相关广告位已不存在异常,并提供相关数据或截图。包括:
a)自查命中的账号/应用/代码位是否存在违规行为,如请求作弊、展示作弊、点击作弊、静默安装、诱导点击/激活、外弹广告、内容违规等;
b)自查命中的账号/应用/代码位异常期间是否存在异常用户,若有,可反馈异常时间及异常用户或异常流量的特征表现;
c)自查命中的账号/应用/代码位是否在问题渠道买量,若有,请提供买量时间、买量渠道及相关信息。如创智汇聚平台审核申诉资料后判定您不存在违规行为、您申诉成功,则违规处罚通知被撤销。
如创智汇聚平台审核申诉资料后仍判定您存在违规行为、您申诉失败,创智汇聚平台将通过antifraud@sigmob.com向您发送邮件告知您申诉失败,您有权在收到创智汇聚平台邮件后的7日内通过向antifraud@sigmob.com发送邮件并抄送commercialgroup@sigmob.com的形式提出第二次申诉并提交申诉资料,创智汇聚平台应在收到您的邮件后审核第二次申诉的资料。
1)如创智汇聚平台审核您第二次申诉的资料后判定您不存在违规行为、您第二次申诉成功,则违规处罚通知被撤销。
2)如创智汇聚平台审核您第二次申诉的资料后仍判定您存在违规行为、您第二次申诉失败,创智汇聚平台将通过antifraud@sigmob.com向您发送邮件告知您第二次申诉失败,并进行相应违规处理。如您对违规处罚通知有异议,但在收到该通知后的第8至14天内通过向antifraud@sigmob.com发送邮件并抄送commercialgroup@sigmob.com的形式提出申诉并提交申诉资料,创智汇聚平台将在收到您的邮件后审核申诉资料。
1)如创智汇聚平台审核申诉资料后判定您存在违规行为、您申诉成功,则违规处罚通知被撤销。
2)如创智汇聚平台审核申诉资料后仍判定您存在违规行为、您申诉失败,创智汇聚平台将通过antifraud@sigmob.com向您发送邮件告知您申诉失败,并进行相应违规处理。如您未在收到创智汇聚平台的违规处罚通知后的14天内通过向antifraud@sigmob.com发送邮件并抄送commercialgroup@sigmob.com的形式提出申诉并提交申诉资料,则视为您认可创智汇聚平台对于您存在违规行为的判定,创智汇聚平台将进行相应违规处理。
5. Appeal
If you have a violation, Chuanzhi convergence platform will send you a violation penalty notice through antifraud@sigmob.com to explain the violation and appeal method.
(1) If you disagree with the notice of violation penalty, you should file an appeal and submit the appeal materials by email to antifraud@sigmob.com and copy to commercialgroup@sigmob.com within 7 days after receiving the notice. Chuanzhi convergence platform should review the appeal information after receiving your email. In order to help Chuanzhong better deal with your appeal requirements, please provide as much detailed information as possible. The following is the content of the appeal that must be provided:
- Abnormal account information
a) Abnormal account: Please fill in the abnormal account ID and name;
b) Abnormal application: Please fill in the ID and name of the abnormal application, the listing link of the app store (which should be consistent with the background link of the developer in Chuanzhi-gathering), the purchase data of the app (all the purchase channel names, the number of new users, and the consumption amount of the purchase channel) and the change of the average daily activity (in the dimension of hours);
c) Abnormal advertising position: please fill in the ID and name of the abnormal advertising position, and the screenshot of the display position (under the blocked state, the screen shot of the advertising display position can be provided for explanation);
d) Data screenshots of abnormal advertising position capture (e.g., data screenshots of request/exposure/click on Shark Intelligence Aggregation advertisement);
e) Interactive form: logical description of advertisement display (under what circumstances the advertisement will be displayed);
f) Self-inspection proof of media application traffic of third-party data monitoring platform. - Explanation of the reason for the appeal
Please carefully compare the flow quality judgment standards of the Chuanzhi convergence platform, and list your possible violations of relevant regulations, explain the reasons for violations and corrective measures, and ensure that the relevant advertising space is no longer abnormal, and provide relevant data or screenshots. These include:
a) Self-check whether there are any illegal behaviors in the hit accounts/apps/code bits, such as request cheating, display cheating, click cheating, silent installation, induced click/activation, pop-up ads, content violations, etc.;
b) Self-check whether there are abnormal users during the abnormal account/application/code bit, if so, feedback the abnormal time and the characteristics of abnormal users or abnormal traffic;
c) Check whether the hit account/application/code bit buys in the problem channel. If so, please provide the purchase time, purchase channel and relevant information.
(2) If the Chuanzhi convergence platform determines that you do not have violations after reviewing the appeal data and your appeal is successful, the violation penalty notice is revoked.
(3) If Chuangzhi Aggregation platform still determines that you have violated the rules and your appeal fails after reviewing the appeal materials, Chuangzhi Aggregation platform will send you an email to inform you of the appeal failure through antifraud@sigmob.com. You have the right to submit a second appeal and submit the appeal information by sending an email to antifraud@sigmob.com and copying to commercialgroup@sigmob.com within 7 days after receiving your email. The platform shall review the information of the second appeal after receiving your email.
- If the Chuanzhi convergence platform determines that you do not have violations after reviewing the information of your second appeal, and your second appeal is successful, the violation penalty notice will be revoked.
- If the platform still determines that you have violated the rules after reviewing the information of your second appeal and your second appeal fails, the platform will send you an email to inform you of the failure of the second appeal through antifraud@sigmob.com and deal with the corresponding violation.
(4) If you disagree with the notice of violation penalty, but within 8 to 14 days after receiving the notice, file a complaint and submit the complaint materials by email to antifraud@sigmob.com and copy to commercialgroup@sigmob.com. Chuanzhi Convergence platform will review the appeal information after receiving your email.
- If the Chuanzhi convergence platform determines that you have violated the rules after reviewing the appeal data and your appeal is successful, the violation penalty notice will be revoked.
- If the platform still determines that you have violated the rules and your appeal fails after reviewing the appeal materials, the platform will send you an email to inform you of the failure of the appeal through antifraud@sigmob.com and deal with the corresponding violation.
(5) If you do not submit an appeal and submit the appeal materials by sending an email to antifraud@sigmob.com and copying commercialgroup@sigmob.com within 14 days after receiving the notice of violation penalty from Chuanzhi Convergence Platform, It is deemed that you accept the judgment of the Chuanzi convergence platform for your violation, and the Chuanzi convergence platform will carry out corresponding violation treatment.